A marketing funnel is a model that describes the journey of a potential customer from the first contact with a brand to the final purchase. There are different types of marketing funnels, depending on the goals and strategies of the business. Here are some examples of the marketing funnels:
AIDA funnel: This is one of the most common and classic marketing funnels, based on the stages of Awareness, Interest, Desire, and Action.
The idea is to attract the attention of the audience, generate interest in the product or service, create a desire for it, and motivate them to take action and buy it.
TOFU-MOFU-BOFU funnel: This is a more modern and digital marketing funnel, based on the stages of the Top of Funnel, Middle of Funnel, and Bottom of the Funnel. The idea is to create content that matches the different levels of awareness and readiness of the audience, from educating them about a problem or opportunity (TOFU) to offering solutions and building trust (MOFU), to convince them to choose your brand over competitors (BOFU).
SaaS funnel: This is a specific marketing funnel for software as a service (SaaS) businesses, based on the stages of Acquisition, Activation, Retention, Revenue, and Referral.
The idea is to acquire new users through various channels, activate them by providing value and a good user experience, retain them by reducing churn and increasing loyalty, generate revenue by converting them into paying customers or upselling them, and encourage them to refer others to your product.
The Inbound Marketing funnel: This is a marketing funnel that focuses on attracting, engaging, and delighting customers using inbound marketing techniques, such as SEO, content marketing, social media, email marketing, etc. The aim is to build trust and loyalty with the customers and turn them into promoters of the brand.
Each marketing funnel has its own advantages and disadvantages, depending on your business model, target market, product or service features, customer behavior, etc. Therefore, you need to choose the one that best suits your needs and goals. In this article, we will help you do that by explaining the main characteristics and benefits of each marketing funnel and giving you some tips on how to implement them effectively.
In this blog post, I will share with you some of the websites (beforeothers.in) that I created for previous clients using different types of calculation funnels. A calculation funnel is a way to measure and optimize the customer journey from the first interaction to the final purchase. By analyzing the conversion rate and other metrics at each stage of the funnel, you can identify and improve the areas that need more attention and increase your sales.
The first website is called "Before Others" and it uses a funnel that creates a sense of urgency and exclusivity for the customers. The funnel has four stages: landing page, checkout page, thank you page, and VIP club.
The landing page offers a limited-time discount on a new product that is not yet available to the public. The landing page has a countdown timer and a clear call-to-action button that leads to the checkout page.
The checkout page shows how many units are left and how many people are viewing the offer. It also has social proof elements such as testimonials, reviews, and ratings. The checkout page has a simple form that collects the customer's name, email, and payment information.
The thank you page confirms the purchase and invites the customer to join a VIP club for more benefits and rewards. The VIP club is an email list that sends exclusive offers, discounts, and tips to the customers who bought the product before others.
The conversion rate of this funnel is calculated by dividing the number of customers who joined the VIP club by the number of visitors who landed on the landing page. For example, if 1000 people visited the landing page and 200 of them joined the VIP club, the conversion rate is 20%.
The second website is called "E-commerce Marketing Funnel Description with Strategies" and it uses a funnel that guides the customer through the different stages of awareness, interest, desire, and action. The funnel has four stages: blog post, lead magnet, email sequence, and sales page.
The blog post educates the customer about a problem or needs that they have and how the product can solve it. The blog post has a lead magnet that offers a free eBook or report in exchange for the customer's email address. The lead magnet leads to an email sequence that nurtures the customer with more valuable content and testimonials.
The email sequence also has a limited-time offer that creates urgency and scarcity. The offer leads to a sales page that showcases the product's features, benefits, and guarantees. The sales page has a clear call-to-action button that leads to the checkout page.
The checkout page has upsells and cross-sells that increase the average order value. The funnel ends with a thank you page that confirms the purchase and asks for feedback or referrals.
The conversion rate of this funnel is calculated by dividing the number of customers who bought the product by the number of visitors who read the blog post. For example, if 1000 people read the blog post and 100 of them bought the product, the conversion rate is 10%.
Omnichannel sale is a strategy that integrates different channels of customer interaction, such as physical stores, online platforms, social media, and remote communication. Omnichannel sales can have positive effects on customer satisfaction, loyalty, engagement, and spending. However, not all customers have the same preferences and needs when it comes to omnichannel sales. A recent survey by Before Others found that 59% of consumers like to visit stores to see or touch products even if they plan to buy online, which is higher compared to last 3 months. This suggests that some customers still value the in-store experience and the opportunity to explore products in person. Therefore, omnichannel sales should not neglect the physical channel but rather enhance it with digital and remote solutions that cater to different customer segments and stages of the buying journey.
More calculation funnel descriptions include different stages of awareness, interest, desire, and action. For example, you can use a webinar funnel, a quiz funnel, or a video funnel to attract and convert your customers. You can also use tools like Power BI or Glew to create and analyze your funnels using formulas and visualizations.
I hope you enjoyed this blog post and learned something new about calculation funnels. If you want to create your own website using calculation funnels, feel free to contact me at <mailto:mentorsudip@gmail.com> . I would love to help you grow your business online.