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I am a Digital Marketing & Email Marketing Specialist at BEFORE OTHERS, an ecommerce platform for women's fashion. I have extensive experience in creating successful sales funnels that generate high-quality leads and increase conversions. One of my recent achievements was designing and implementing a sales funnel for a women's dress collection by 'Before Others' that boosted the conversion rate by 25% and the revenue by 40% in just two months. I used various strategies such as email marketing, social media marketing, landing page optimization, and remarketing to attract, engage, and convert the target audience.
I used various strategies such as email marketing, social media marketing, landing page optimization, and remarketing to attract, engage, and convert the target audience. Some of the examples of my work are:
✅ I created an email campaign that segmented the subscribers based on their preferences, behavior, and purchase history. I sent personalized and relevant emails that offered discounts, free shipping, and loyalty rewards to the potential customers.
✅ I designed a landing page that showcased the benefits and features of the women's dress collection, along with testimonials, reviews, and social proof. I optimized the page for SEO, mobile-friendliness, and loading speed. I also added a clear and compelling call-to-action button that directed the visitors to the checkout page.
✅ I set up a remarketing campaign that targeted the visitors who abandoned their carts or browsed the website without making a purchase. I used dynamic ads that displayed the products they were interested in, along with a reminder of the limited-time offer and a sense of urgency.
About Me.
I possess a strong foundation in analytics and data-driven decision-making, equipping me with the necessary skills to excel in digital marketing. My proficiency in #DEPA technology architecture allows for effective utilization of data to drive strategies and make informed decisions while ensuring its empowerment and protection.
With five years of extensive experience in digital marketing, I have gained expertise across diverse domains such as search engine optimization (SEO), social media management, paid search marketing, web design, email marketing, content writing, and sales funnel strategy. This comprehensive skill set enables me to create holistic campaigns that encompass all aspects of digital marketing.
Throughout my career thus far, I have successfully implemented organic marketing campaigns that significantly increased traffic volume alongside conversions and revenue generation for several clients. The strategic implementation of SEO techniques aimed at improving website rankings has driven organic traffic flow resulting from higher visibility leading to more significant conversion rates. Additionally leveraging my expertise in social media management creates engaging campaigns targeted towards desired audiences.
In addition to my vast knowledge on various aspects within the digital marketing domain(s), I also possess a solid understanding of web design principles critical for capturing potential customer attention retention over time. Thus creating visually appealing websites providing seamless user experiences is crucially important.
Furthermore leveraging proficiency in email campaign execution ensures crafting compelling personalized content resonating well with target audience generating leads thereby increasing customer engagement levels positively impacting business growth overall. Additionally having deep understanding on sales funnel strategy optimizes customer journey maximizing conversions by analyzing bottlenecks identifying opportunities process efficiency improvements leading towards satisfied customers coupled with increased revenues.
Lastly staying updated with new automation technologies, building automation provides future-proofing next-generation businesses/ITs hence am passionate about leveraging these innovations drive productivity & efficiency within organizations.
My solid background rooted upon analytics & data-driven decision-making alongside extensive experience across numerous domains within digital-marketing positions myself as valuable asset contributing significantly towards organizational growth success through passion & expertise whilst consistently keeping up-to-date latest advancements related automation tools/technologies too!
Education
2011-2013
Master's degree
Rabindra Bharati University
I completed my Master of Fine Arts (MFA) in Applied Arts and Advertising from Rabindra Bharati University, Kolkata in 2022. During my studies, I developed a keen interest in visual communication, graphic design and branding. I also participated in several projects and competitions that challenged my creativity and problem-solving skills. Some of my notable achievements include winning the first prize in the National Poster Design Contest, securing an internship at a leading advertising agency and publishing a paper on the role of art in social change. I believe that my degree has equipped me with the knowledge and experience to pursue a successful career in the creative industry.
2006-2010
Bachelor's degree
Rabindra Bharati University
I completed my Bachelors of Fine Arts (BFA) in Applied Arts and Advertising from Rabindra Bharati University, Kolkata. This degree gave me the opportunity to explore various aspects of visual communication, such as graphic design, illustration, typography, branding and web design. I learned how to use different software tools and techniques to create effective and appealing advertisements and marketing materials. I also participated in several projects and competitions that challenged my creativity and problem-solving skills. Some of my achievements include winning the first prize in the poster design contest for the World Environment Day, designing the logo and brochure for the annual cultural fest of the university, and getting my illustrations published in a local magazine.
2008
Digital Communication and Media/Multimedia
Jadavpur University, Kolkata
I completed a certificate course in Digital Communication and Media/Multimedia from Jadavpur University, Kolkata in 2008. I specialized in branding and learned how to create effective and engaging visual identities for various products and services. I also gained skills in web design, graphic design, video editing and social media marketing. Some of the projects I worked on during the course were:
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A logo and a brochure for a local NGO that promotes environmental awareness and education.
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A website and a promotional video for a new online platform that connects freelancers and clients.
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A social media campaign for a new restaurant that offers authentic Bengali cuisine.
I participated in several projects and competitions where I showcased my creativity and innovation. I received positive feedback and recognition from my instructors and peers for my work.
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CONTACT
Kolkata, West Bengal
+91 7449366090
+91 7980251726
